Google Ads Performance Search + PMax
Spend
$86.54
4 active campaigns
Clicks
24
1,505 impressions
Avg CPC
$3.61
$86.54 / 24
Conversions
0
No tracked conversions
| Campaign | Status | Spend | Clicks | Impr | CTR | CPC |
|---|
| Search | Parents |
Active |
$52.91 |
10 |
215 |
4.65% |
$5.29 |
| PMAX | Parents |
Active |
$22.93 |
12 |
645 |
1.86% |
$1.91 |
| PMAX | Teachers |
Active |
$6.98 |
2 |
74 |
2.70% |
$3.49 |
| PMax | Teacher Referral |
Active |
$3.72 |
0 |
571 |
0.00% |
— |
| TOTAL |
|
$86.54 |
24 |
1,505 |
1.60% |
$3.61 |
Insight: Search | Parents continues to drive the highest quality traffic with a 4.65% CTR. PMAX | Parents delivers the best CPC at $1.91. Teacher Referral PMax is generating high impressions (571) but no clicks yet — ad creative or audience refinement may help.
Meta Ads Performance Facebook + Instagram
Spend
$290.87
5 active campaigns
Clicks
490
16,530 impressions
Avg CPC
$0.59
$290.87 / 490
Leads
6
$14.02 cost per lead
| Campaign | Objective | Spend | Clicks | Impr | CTR | CPC | Leads |
|---|
| Leads Campaign | Parents |
Leads |
$84.10 |
65 |
2,948 |
2.20% |
$1.29 |
6 |
| Traffic | Teacher Referral |
Traffic |
$82.93 |
135 |
4,349 |
3.10% |
$0.61 |
— |
| Teachers | Sales Campaign |
Sales |
$42.35 |
57 |
2,186 |
2.61% |
$0.74 |
— |
| Parents | Sales Campaign |
Sales |
$41.85 |
107 |
3,379 |
3.17% |
$0.39 |
— |
| Traffic | Teacher Referral | CUE 2026 |
Traffic |
$39.64 |
126 |
3,668 |
3.44% |
$0.31 |
— |
| TOTAL |
|
$290.87 |
490 |
16,530 |
2.96% |
$0.59 |
6 |
Insight: Meta is delivering strong engagement at $0.59 avg CPC — 20x more affordable traffic than Google. The Leads Campaign | Parents generated all 6 leads at $14.02 CPL. The CUE Teacher Referral campaign is the top performer for cost-efficiency at just $0.31/click.
Combined Ad Performance Google + Meta
Total Spend
$377.41
Google $86.54 + Meta $290.87
Total Clicks
514
Google 24 + Meta 490
Total Impressions
18,035
Google 1,505 + Meta 16,530
Blended CPC
$0.73
$377.41 / 514
Blended CTR
2.85%
514 / 18,035
Total Leads
6
$62.90 blended CPL
Email Campaign Results 3 Campaigns Sent
1. Follow Up Email to Conference Leads
Email Preview
Results
Top Clicks
2. Spring Break Email
Email Preview
Results
Top Clicks
3. Store Pricing Update Email
Email Preview
Results
Top Clicks
New Ad Creatives Spring + Earth Day
6 spring-themed and 4 Earth Day Meta ad designs created this week, ready for deployment.
GoHighLevel Pipeline Marketing Pipeline
10-stage marketing pipeline tracking leads from inquiry through referral request.
Initial Contact / Inquiry
Proposal Sent / Tutoring Plan
Follow-Up / Objection Handling
Referral / Review Request
Work Completed This Week 10 Tasks
-
Created a page for keynote presentation and linked it in teacher workshop page
-
Created a Workshop page for parents and family to highlight different types of options/offerings
-
Created a Workshop page for teacher workshops to highlight different types of options/offerings
-
Created 6 spring-themed Meta ad content designs
-
Created 4 Earth Day Meta ad designs
-
Created email about Price Change on Printables Store
-
Created email campaign thanking new leads for stopping by the booth, sending a free worksheet and the workshop proposal packet
-
Uploaded new lead contacts from conference and created smartlist
-
Created April content calendar
-
Made requested changes to Spring email and blog and scheduled Spring Break email
Key Takeaways
Meta Drives Volume
Meta delivered 95% of all clicks (490 of 514) at just $0.59 avg CPC. Parents | Sales had the lowest CPC at $0.39/click. The CUE Teacher Referral campaign reached 3,668 people at $0.31/click.
Google Captures Intent
Search | Parents maintains a strong 4.65% CTR, indicating high-intent searchers are finding the ads relevant. The higher CPC ($5.29) reflects the value of search intent traffic.
Lead Gen Working
6 parent leads generated at $14.02 CPL through Meta's Leads Campaign. Conference follow-up email campaign targeted new contacts from the CUE booth with a free worksheet and proposal packet.
Fresh Creative Ready
10 new ad creatives (6 spring-themed + 4 Earth Day) are designed and ready for deployment. Fresh creative keeps audiences engaged and reduces ad fatigue.
Email Outreach Active
3 email campaigns sent this week: Conference follow-up to new booth leads, Spring Break promotional, and Store Pricing update. Results screenshots included above.
Website Enhancements
3 new web pages created: Keynote presentation page, parent/family workshop page, and teacher workshop page. All highlight the different types of offerings available.
